Video is really having its moment right now. But if you could take a time machine, according to Facebook’s Mark Zuckerberg, he “wouldn’t be surprised if you fast-forward five years and most of the content that people are sharing on a day-to-day basis is video.” With this prediction and the growing evidence of efficacy, it’s to be expected that businesses are prioritising video marketing.
The importance of video strategy
From starting conversations with brands about creating video content, it seems that many companies are completely on board with video, but are still working out how video plays in their marketing strategy. A video content strategy is vital for success but only 32% of B2B marketers say they have a documented content marketing strategy. (Content Marketing Institute, 2015)
How to create a successful B2B video strategy
That’s why our MD, Jon Mowat, is sharing his insight from working with brands at the B2B Marketing Expo, the UK’s leading marketing event at ExCel in London on Tuesday 28 and Wednesday 29 March. Don’t miss his talk, “How to create a winning video marketing strategy” on 28 March at 11am. Jon will share his formula on how to create a winning strategy to help you cut through with video content that moves, engages and converts.