We’re excited that our MD, Jon Mowat, will be sharing his insights on creating compelling video content in the B2B sector at Smarter Business Live on 16 November in Manchester.
Jon has been invited to speak as part of the CIM Bookshop Live, featuring new marketing authors, to share insights from his new book, “Video Marketing Strategy: Harness the Power of Online Video to Drive New Business” (Kogan Page, 2018).
Emotional marketing is one of the most significant drivers of behaviour change but often B2B brands struggle to use emotional content to meet their objectives. This talk will help B2B marketers harness the power of storytelling, by explaining what happens to our minds and bodies when we watch an emotional film, and how we can harness that insight to create winning B2B video marketing campaigns.
The video marketing talk will be filled with examples and takeaways:
- Discover what happens to us when we watch an emotional video
- Learn more about the emotional drivers for B2B brands
- Use this insight to create even better video marketing campaigns
Conference attendees can catch Jon’s talk from 2.30 to 3pm in Auditorium 3 on 16 November at Manchester Central Convention Complex. Register your free place here (or pay £10 on the day).
Find out more about Jon Mowat’s book and pre-order your copy.
