Our Creative Director’s art and business sense are both evident in his video inspiration this week. His first pick, a beautiful 3D moving sculpture inspired his arty side, whilst the North Face’s latest campaign also struck a chord with his video marketing instinct. But both make highly engaging viewing, we think you’ll agree…
Walking City
First up is a beautiful, hypnotic video from Matt Pyke and Universal Everything. The 3D video sculpture is influenced by 1960s utopian architecture, Archigram. Enjoy watching the city evolve as it walks…
Find out more about the Walking City.
Content marketing at its best – North Face
The new North Face branding is second to none. Watch Tom Wallisch’s Skier’s Discretion – The 2014 Season for a great example of how a compelling content marketing campaign. The comeback story is engaging for the audience and key influencers alike, as well as feeding into the Winter Olympics.