Well its been a great few weeks with some top stuff coming out of the studio – not least of which is our new animation for the GSMA.
The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and uniting nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem.
GSMA’s brief to us was to create a captivating and clear marketing video, that communicates a vision of the world connected through mobile technology.
The end results have been really rewarding as we were able to crack the essence of the subject in our early stage creative. We communicated GSMA’s vision of a connected future by representing users as their very own world of technology. Around this personal world the viewer sees different ways in which a connected world will impact our lives for the better.
The project was modelled in 3D and we built entire landscapes from scratch, to bring the vision of the future to life. Below are a few screen shots from the film and there’s a full case study to follow shortly.