A sportscar and some cutting edge light art.

We were asked by Specialist Publications to come up with something eye catching for their client Peugeot, who wanted a launch film for the new RCZ. We developed the idea of working with internationally renowned Light artist Michael Bosanko to create something totally new.

Light art is on a few car ads at the moment but this film is the first to actually use a genuine light art piece, the others are CGI additions. The still image of the car surrounded by lights in the film is the result of one very long exposure and painstaking work with torches and light wands by Michael.

 
The campaign has been built on further by using an interactive player to gather viewing data and to allow visitors to the Peuget website the ability to easily find out more about the car, you can see this interactive player in action on the Peugeot Website.

This film was shot in High definition in a fully blacked studio to allow Michael to work his magic. We did some Motion graphics work to create the fading light trails and developed all the sound design and special effects from scratch before hanging the final result in the view art gallery for the final shot.

Director: Jon Mowat    3D Graphics: Dan Barker