Narrowcasting is becoming increasingly popular as a way of communicating marketing messages to consumers. In order to stand out from the crowd digital signage must have clear messaging and punchy visuals.

This piece for AXA was delivered through bristol based digital agency E3 Media and used creative that built on a nationwide campaign.

We shot the film on HD in a large green screen faclility and had a comping suite on site to allow the crew and client to view a rought version of the final product on the same day.

We had to overcome the technical challange or recreating an escalator in a green screen studio and did this by shooting the actors individually and using some clever compositing.

The film ran in a campaign for 2 months across the London Underground.